There has been a continuous boom in the hospitality industry. Reason?
It is due to an increase in the number of people opting to travel to exotic locations and enhancement in demand for excellent services with each passing day.
However, the revenue and profits earned by the given industry depend on the arrival of a large number of guests which are difficult to maintain and satisfy. It thus becomes prudent for the hotel management to create an appealing website to attract customers towards it appropriately.
Do you know why a hotel website should be good looking? Because this is the first thing which will be viewed by the guests before booking the hotel room! Sound interesting, isn’t it?
When you are managing day-to-day activities and operations for your hotel, the given task becomes more challenging. With the evolution of the third-party booking websites, the hotels are focusing more on maintaining the right balance in direct booking and OTAs.
Do you ever wonder why OTAs is preferred enhancing their conversion rates? What strategies do they implement to make their online presence felt in the online world? Why they succeed in obtaining booking which you cannot achieve from your direct booking platform?
The astonishing fact is that the OTAs invest millions of dollars on research and development. Besides, they also conduct tests and try to read the users mind through their website. So the time has arrived to develop your unique hotel website and enhance your conversion rate to the zenith!
In the given article, we are presenting some best practices taken by OTAs, which you could utilize to enhance the conversion rate of your hotel website by increase traffic via online booking.
1. Platinum Rule: Create User-Friendly and Mobile-Friendly Website
In the present scenario, people are viewing your hotel website using various devices out of which, mobile devices have gained notable attraction. It includes iPhones, tablets, android phones, and even watches.
Don’t follow much on OTAs as they spend millions to attract the customers. There are various ways to increase the conversion rates and the best way is to make your website more responsive. It implies that your website is viewable and adaptable on different possible platforms.
Besides, your website should be easily navigable because people today are more impatient and will leave your website if it is difficult to navigate. So, design an excellent navigable website and persuade a large number of customers to stay on your website for longer duration.
2. The mindset of Modern Shopper is to Persuade Travellers for Direct Booking
The mentality of today’s consumer has significantly changed, thanks to the digital revolution. So to attract them, tailor-made ads and a host of conversion-driving tactics should be utilized to ignite their interests towards purchasing the products of the enterprise via digital medium.
The same consumers could become your potential audience by influencing their behavior to instant book your services through various simple but effective ways such as:
- Strikethrough Pricing
- Countdown Timers
- Urgency Messaging
- Room Page Rating
- Guest Reviews
3. Points and Rewards: Top-Notch Way to Enhance Conversion Rates
Are you disappointed that your customers view the information about the rooms available at your hotel without booking them? What should be your next step?
Switch to rewarding your customers. Are you still puzzled? Think about offering discounts to them. An innovative idea, isn’t it?
You have to send an email, once the customers open the web page demonstrating features about your hotel room. The email should contain the offering and discounts available to them for first-time booking. If they are your regular customers, then offer one night stay for free to win their loyalty.
So, a great way to enhance the conversion rate by rewarding the customers for booking the hotel room online. A marvelous way to seek customer’s attention!
4. Apply Social Proofing and Be a King of Travelling Industry
In the field of sales and marketing, social proof is garnering lots of attention. What is social proof? How will it be helpful in the hotel industry?
Relax! Social proof is a social, as well as a psychological phenomenon which has gained attraction in the business world and travel sector, is no such exception.
Still wondering how to utilize it? We will tell you how to apply it. First of all, you should post the picture of people staying in the eatery room inside your hotel and post it online via a social media platform. Afterward, ask the people to give reviews which will generate lots of attraction and curiosity among the people.
Although it will take a few months, it will result in a surge in your business fortune and revenue to such an extent that it will leave you in awe!
5. Blogging: A Pioneering Approach to Market your Hotel Services
A blog is a creative platform which has opened various ways to market your products. It is the collection of thoughts where you could post anything let it be about your cuisine, accommodations, services, and anything.
Besides, you could also write about the local events occurring at your hotel and link it to the official pages of the local clubs situated in your city. What’s more, you could ask them for promo code which could be utilized by your customers.
In this way, you have devised a platform to earn revenue in the form of commission and on the other hand, offer a discount to your customers to enhance their loyalty towards your services.
So, now you can understand how a small blog is powerful enough to express your views and services to your potential audiences. Moreover, it also leads them towards an enhanced conversion rate successfully.
6. Prepare Contents on Website to Evoke Emotions
For today’s world, content is the king. No, it is not a joke but an established fact! Good content will reveal your intention to meet the customers’ expectation in the most appropriate manner.
If you want to focus on hotel website development, then the first thing you should do is to provide storytelling content which will express your services directly to your target customer. In turn, it will help in the creation of an emotional connection which will inspire them to book on your website without any hesitation.
However, one thing you should keep in mind is to provide genuine information through your contents. If you succeed in your goal to engage with your customers, you are providing another reason to allow customers to book your hotel rooms and avail your fantastic services directly.
The given technological world has its ups and downs. For a hotel sector, the long-term survival depends on how successfully they can improve their conversion rates through their website.
Building a user-friendly website with discounts, guest reviews, and blogging will not only improve their performance but also allow a vast number of customers to flock to your hotel’s website.
So, for whom are you waiting? Immediately contact an aspiring hotel website design company who will provide you with the bunch of hotel website developers to assist you in building an in-built and robust hotel website to boost conversion rates & to make you an excellent hotelier all over the country.