There is a myth propagating in the industrial circle that social media is the major reason behind slacking (neglecting work) among employees at their workplace. Is this true?
No, the time has arrived to bust the given myth about social media!
Although quite literally, it becomes menace sometimes, yet the role of social media in enhancing innovation among the employees cannot be ruled out.
So why need of blocking social media? Does it bring a bad name to the company’s culture?
The above condition happens only where there is a lack of community culture and a shortage of internet use policy. Then only the social network is the worst enemy which distracts the employees from their productivity.
Otherwise, if it utilized in the correct format, then it will be a useful tool to enhance the growth and success rate of the business.
In the given study, the focus will be on the role played by the social media on workplace and how it is a decisive player behind improving the productivity of the employees.
Social Media for Business: A Boon or Ban?
“90% of companies today have a social media policy.”
Yeah, the given fact is true!
The unrevealing fact about social media marketing is that its usage among the business in the USA has increased from 86.2% in 2013 to 91% in 2019. The given fact indicates that social media plays a significant role in connecting marketers with their customers efficiently.
Another important fact about the given mode of communication is that 63% of marketing professionals strongly agree that to run a successful business, social media plays a significant role.
Why implementing social media is a masterstroke for business?
It improves the working atmosphere and promotes those strategies which help in reaching to the clients most appealingly. Sounds interesting aren’t?
So, all the given facts indicate that social media will indeed be a boon for your company’s fortune.
Why Plugging into Social Network is a Good Investment?
Organizational Culture is Receiving Significant Boost
The great way to create a cohesive culture is to permit the employees to engage and communicate with the customers using social media. Is the given offering will make the employees more overconfident?
No, not at all! Instead, it will persuade them to communicate the great picture of their organization to their customers appropriately. What’s more, it will also allow them to find out new colleagues and their location effectively.
In addition to this, the management could also hold a meeting with their staff by providing regular updates online. It is less disruptive and more frequent. Want to add another dimension in the updates? Then add images and video post also.
A Good Social Media Policy is a Path towards Smart Business
Does blocking access to social media is a smart idea? If you think like that, then you are digging your own grave!
When considering the global level, there has been a surge in interest and participation in social media, and more and more people are connecting to various social media platforms.
If you consider a marketing point of view, then social media has assisted various business enterprises to take their advertising and promotion to the next level through ‘word-to-mouth’ publicity.
Not only you care about the employees, but you also care about the customers, which will eventually lead to your business growth.
Speaking on behalf of the company’s point of view, managers could utilize a social network to assess its work policy and reap good results.
The most reliable asset for any business is the community, which shines when employees are given their due respect and appreciation. Furthermore, employees are the public face of the company, so more time should be employed by the company to create a good social media policy most proactively.
Thus, when there is a correct utilization of the social networking company, they can act as a very dominant management tool for the company.
Collaboration with Employees Helps in Reducing Employee’s Turnover
Do you want that your employee retention rate is reduced significantly? Then opt for the social media platform. No, we are not joking; the given fact is entirely true!
A matter of concern might arise in your mind such as: “if employees are active on social media, then there is a chance that your rivals might view their profile and snatch them away from you.” Don’t ponder on this rubbish rumours!
Do you know that when your employees share company’s stories on the social media platforms, they help you to with some powerful retention insight with added advantage?
Still in disbelief, then go through the following given points:
- It allows you to identify disgruntled employees and provide a chance to address their issues most appropriately
- It will enable to provide employee referral credit given to the potential employees so to boost their productivity
- It helps in the identification of the brand ambassador who clearly & actively promotes the company on the social media site
So, there is no way to escape from social media. It will help you to identify and select the people who are working under you to showcase their loyalty towards your services and remain under your realms for a longer time.
A Window to the Future Opens from Social Media Platform
The reason behind the continuous engagement on social media among the employees is not because they like to do chatting and discuss with their friends. The main motive is to get access to future trends and opportunities which will enhance the growth prospect not only for them but also for the company.
As per the research conducted by the reputed global media company, Forbes; the use of social media helps in effectively assessing the user-generated content. The given fact, in turn, will help in enhancing the visibility of your product and also provide broad appeal to the new customers.
In addition to this, social sharing tools have become increasingly free, which will help you to access the niche platforms to a greater extent and extensively promote your product to your benefit.
Wrapping Up
So, the scope of social media is extensive and has resulted in top-rated companies to incorporate the social network in their business strategies. Therefore if you want to adjust to the massive changes in the given cut-throat industry, then immediately contact a reputed social network development company which will help you to create an online niche platform & enhance the productivity of your employees to a larger extent.
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