If you want to achieve success in the business, strictly adhere to three things of customers:
- Lifestyle
- Habits
- Pains
Yeah, that’s true for real estate business also!
Few decades back, the homebuyers used to go through the newspaper ads in search of realtors and inquire from them about a suitable property. Only 10 years back, they would search through the internet, get whereabouts of the property, and visit the location. Indeed a tedious task!
Nevertheless, after the advent of digital technology and the arrival of smartphones, they could click on these devices and see their future properties from their home. Exciting, isn’t it?
The year 2019 is a game-changer in the field of real estate. 2018 saw the rise of 3D contents, digitalization of real estate, and displaying of local blogs. However, the given year has focused on reaching out to the prospects in the targeted area using new tactics via a creative real estate website.
In the given article, we will focus on some recent trends which have changed the working scenario of the real estate market. These trends based on ever-changing social and customer acquisition will redefine the churning in the market in 2019 and beyond.
Booming Real Estate Market in the USA
After successfully passing the recession in 2008 when the housing market crashed to a lower extent, there has been a great recovery in the economy of the USA. There has been tremendous growth in the financial status of the people, which has resulted in spending more on properties.
High spending by people has fueled the economy. Do you know why this happened? It is due to the following reasons:
- Low Unemployment Rate
- Low Cost of Home Financing
Another reason of surge in the real estate market is the arrival of a special group which has shown a keen interest in buying real estate properties. These are millennials, who have overwhelmingly (80%) demonstrated high enthusiasm to deal in real estate projects to buy their dream homes.
So as a realtor, this is the time to advance your approach to enhance your success rate in the flourishing real estate business by decoding the given recent trends in implementing in your website for reaping benefits.
Also Read: 5 ways technology can transform the landscape of real estate industry
I. To become Real Estate King, Apply Marketing Automation
A new term for you, don’t worry! The given aspect is trending in 2019 because of the arising of the following needs:
- Decreasing Operational Cost
- Save Time
- Changing Consumer Behaviors
Why automation? It is because your time is vital, and you cannot visit each potential customer every time. The given fact will affect the lead and flows bring the business of the realtor to a standstill.
To tackle all these challenges, there more and more realtors are turning towards automation bots. With the help of these bots, you can have a logical and meaningful conversation with the visitors visiting your website with no need of monitoring the live chat.
Do you want to automate your dull tasks? Then take the help of automation bots in your website to create a communication flow to enhance your relationship with your customers. It is possible through the following steps:
- Developing effective email marketing campaigns to engage with leads successfully
- Creation of email drip campaigns for sending a series of email to the segmented audience and remain in touch with them
- Utilization of Chatbots on your official website and social media handle to solve all the customer grievances successfully
One thing should be kept in mind among the realtors that automation is the need to make the buying process of the customers easy and help them to purchase their dream projects with great efficacy.
II. Building Digital Presence to Promote Authenticity
Not a new trend, but always re-arrive with a new bundle of innovative features to revolutionize the online market. In the case of the real estate market, the given trend is crucial as it helps in managing and updating agency websites, property listing websites, and social media.
The given facts also highlight the importance of digital media in Real Estate, which is presented as per the reports of the National Association of Realtors:
- Best source of generating high-quality leads among realtors is possible because of social media
- Homebuyers search for information about dream homes using the online medium on mobile apps
- 98% of millennials use the internet to search for their dream homes
So the given trend signifies that a successful real estate website produces authenticated contents to provide correct information about the properties among the potential home-seekers.
So, ignoring online presence will make you miss the strong demographic presence to pay rich dividends.
Thus, hiring the best among real estate web developers from a reputed real estate web agency will help you to create a user-friendly website and interact with prospective buyers in the most efficient manner.
III. Trust-Based Promotion: Reason behind Skyrocketing of Real Estate Business
To achieve success in the given business, you as a realtor must be more creative and invest more money and time in winning the trust of the homebuyers. Do you know why?
The new trust-based marketing campaigns are the demand to garner success in the given business. There are various examples of the given marketing campaigns such as:
- Video & Interviews of Professionals and Local Businessmen in Real Estate
- Videos Featuring Customer Testimonials
- An E-Book with all the Aspects to meet the Needs of Homebuyers
- Blog Posts in respect to Real Estate Market and recent trends Prevailing in Industry
Although all of these marketing campaigns are different from each other, yet they work towards the mutual goal of attracting customers to buy properties enhancing the growth prospects of the given industry.
Also Read: Why is it the time to give your real estate website an interactive architecture?
IV. Video Worth than a Million Words
Movement and color are two essential aspects which attract the customers the most. So, in the given scenario, you should focus on creating a few videos of your properties for successful promotion in the given business.
The given aspect not only helps your customers to share with their friends but also allow you to generate a large number of shares to attract numerous customers.
It also helps in generating organic traffic which can be utilized by the realtors to create stories and attract customers to their website. By watching the video, the customers could fell in love with your property and buy it immediately.
An exciting piece of information, do you agree with it?
V. Creativity is what needed to get Cutting-Edge against Competitors
The year 2019 is the year of creativity. You can succeed in the business, especially in real estate, only if you bring creativeness in videos or social media account. In fact, if you want to go past your competitors, then you have to create something uncommon.
Furthermore, if you want to engage with your customers, then you have to launch something new to catch your competitor unaware.
Conclusion
So if you want to succeed in the real estate market, you have to enhance not only your web presence but also to adopt innovative and creative ways to sustain in this competitive world successfully and efficiently.
