If you are involved in the e-commerce sector, then your major goal should be to enhance your conversion rates as soon as possible successfully.
There are a lot of troubles involves maintaining and improving the conversion rate. To mess it more; there is a rumour going on that the business owner has to spend a large amount of money on enhanced their website’s conversion rate.
However, the given rumour is false!
The reason is that there is a presence of various tricks which will help the businessmen to enhance the conversion rate to boost your business prospects to a greater extent.
The given article will focus on various ways which will help to enhance your e-commerce company’s conversion rate without spending much from your funds.
Dawn of E-Commerce Industry & Challenges Associated with it
Over the past few years, the e-commerce industry is experiencing a fantastic growth rate and is on the way to become a leading contributor to the world’s economy.
From a report done by the Statista, the sales from e-commerce worldwide was 1,336 billion $ in 2014, which is projected to increase up to 6,532 billion $ in 2023.
The given fact illustrates that online shopping via e-commerce has become one of the best form of earning revenue by the companies present worldwide. The given mode of online marketing has taken the world by storm.
However, any growth in the industry is not possible without facing challenges! The major challenge faced by the given industry is related to bringing improvement in the conversion rate, so to get a competitive edge.
Nonetheless, in reality, there is no way you can wait for the conversion to happen. You have to optimize them. It is not just about driving toward more traffic. It will eventually come.
The matter of fact is that getting more sales from the traffic is what your business need at the given moment. An exciting piece of information isn’t it!
The world is increasingly going digital, and you need to toe its line to engage better with your customers in the given business. Before going to identify the trends to enhance conversion rates, first of all, understand what it is?
What are the conversion rates?
The conversion rate implies the given percentage of the visitors visiting your website to complete their objective out of the total number of people who just viewed the website. A high conversion rate indicates that you have a successful marketing strategy to win the people.
One question might come to your mind- What includes in a conversion rate?
There are various aspects which comprise a conversion rate, and it includes:
- Making a purchase by the customer
- Downloading the content
- Participation of customer in survey
- Signing for a Subscription
- Sharing the contents
- Leaving comments
- & many more…
So, there are plethoras of ways through which you can engage and persuade your customers to bring them to your site for enhancing their conversion rate.
Easy enough, right?
Tricks to Boost Conversion Rate
A. Do Awesome Thing by Changing Product Image
When people buy products online, they will like to see the picture of the product which they want to purchase. It is the most important aspect to convert the lead.
Is it exaggerated? No, it is one of the important aspects to improve the conversion rate.
The image should be big, albeit at high quality. Besides using multiple image at a single platform is also bring better views.
You can show the product by allowing the customers to zoom it from different angles. It will help them to analyze the product thoroughly and convince them to visit the website again and again to purchase the product.
B. Improving Product Description via Product Copy creates Wonders
Product description matter! No matter how best your product image has been presented on your website, it will fail to convince the customers until there is some information about the product. Not genuine but straightforward information! You heard it right!
Don’t be afraid of the long description of the product; only keep in mind that the information is presented authentically. A genuinely engaged customer will go through it and read it all.
Why there is a requirement of the longer version of the copy? The answer is that it will help in fulfilling any questions left in the mind of the customers. That’s it!
One thing must be to keep sure that the content must be scannable with no errors. At the same time, there should be an easy-to-read summary of the best quality of your product.
C. Product Videos are Better Option to Create Actual Feel among Customers
Why there is a requirement of the video when you have generated a content copy?
Let me clarify you! You have got immense opportunity to tap your customer base to showcase the qualities of their favourite product purchased by your customers. Although photos or content are great, videos will do much better to enhance conversion rates.
Videos are known to provide a significant lift in your engagement with the customers for a better conversion rate. No need to get afraid of the high cost of the video!
D. Free Shipping: A Deciding factor for Consumers to Purchase the Product
Majority of e-commerce giants such as Amazon are known for offering free shipping to their customers. A recent study has found that more than 90% of the customers will purchase a product from an e-commerce enterprise only if there is the availability of free shipping.
However, there is one drawback which might prove a hindrance to the proper utilization of the given feature, and it is its high cost. The given fact is the reason behind people turning away from the online retail store and coming back to the traditional store.
What is the solution? The answer is making it free of cost. Yeah, you heard it right!
The given fact is essential as it helps in surging conversion rate and sales of your product. So if you do not want to decrease your conversion rate, then opt for free shipping.
E. Engaging in Cross-Marketing is the best way to Surge Ahead in Competition
One of the essential components for an online retailer is to remain ahead in the competition. How to make it happen? The answer is cooperating with the rival companies.
Is it favourable? Yes, it comes with some tangible benefits which will be positive for both.
It includes various initiatives such as joint promotions, joint events, co-op advertising and bundle offerings. There are multiple benefits associated with it, such as:
- Exposure to Additional Advertising
- Arriva of New Customers
- Enhanced Sales
With the availability of such benefits, who will not engage with cross-marketing?
So, the e-commerce sector is on the boom after the given article has been thoroughly studied. So if you want to enhance your business, then contact a reputed Ecommerce Development Company who has the expertise to utilize the given tricks to improve your conversion rate.