Do you want to turn your startup a successful one? Then keep the given quote in mind:
“Nobody ever said that running a Business is Easy.”
The quote implies that as a startup, you should be ready to face lots of hardships and hurdles. Did you understand or not?
Let’s come to the topic..
There is constant churning in the marketing world and technologies, tactics and trends never remain stagnant. They are bound to change always.
You have excelled in the creation of a god range of your products and services. However, they are of no use if you are not able to convince your customers to buy them. The reason is that you are unable to find a good marketing strategy to enhance your business prospects.
In the given article, there will be detailed assessment about the startups and which are the “cool” trends in the social media which have a direct and significant impact on the working of startups in 2019.
Challenges faced by Startups
Top Marketing Challenges for Startups
As per the above-given report, one of the major challenge faced by startups in 2019 is generating traffics and leads for their products which is whooping 63%. The given fact indicates that the startups are unable to reach to their customers appropriately.
A dismaying fact, don’t you agree?
Social Media: A Secret Weapon towards Success
Yes, you have heard correctly! Social media has been utilized by numerous organizations and enterprises across the globe to enhance their leads and in turn, generate good traffic.
Why has it become popular? Because:
- It is cost-effective
- It helps in direct interaction with target customers
With such exciting features, it has become an integral part of all the business enterprises and even startups. Still, most of the startups fail to sustain themselves after one year. Why? Because they tend to ignore the recent social media trends and thus face hardships.
There are several mind-boggling social media trends which are going around in the year 2019. By implementing these trends, you are going to achieve success as a startup in a most proactive manner. These trends are:
I. Messenger Apps are Boosting Communication Strategy for Startups
An exciting fact from the above figure- at present, there are 5 billion users of messaging apps worldwide, and Whatsapp & Messenger leads the charge with 1.2 billion users each. They have become the best alternative to traditional text messaging successfully.
What’s more, they have created ample opportunity for startups to leverage their presence in the online world. However, beyond marketing, it offers another chance to have one-to-one interaction with the customers and has revolutionized the way of conducting customer services.
Rather than making the customers wait, it provides swift services to the customers with a better experience. So, utilizing the services of the messaging app, the startups can solve customer’s issues quickly with cost-effectiveness and thus retain them effortlessly.
So, adopting the given trend will help your startup to have a broad appeal to the customers. An exciting piece of information, isn’t it?
II. Live Video Content is going to Dominate Social Media Platform
There has been a continuous rise in the use of live video content for marketing of the product and services by several few years old startups and have met with astounding success. Facebook is leading in this field and has become a fantastic medium for numerous events such as broadcasting.
Do you know the impact on your followers? There is a positive impact as it allows them to remain engaged with your brand in the most successful way.
One such platform, Facebook also provide commencement of other events such as product demos, customer service and Q&A session, which will keep your customers more engaged.
In this year, the given trend is expanding to include other features. One notable expansion is 3600 capabilities where the event gets recorded neatly.
III. Virtual Reality is changing the Marketing Pattern of Startups
Although it is a recent trend, it is gaining followers at a faster pace and is gaining immense popularity in the market with each passage of the day. Sounds interesting, what you say?
The most important aspect of the virtual reality (VR) is that it offers a memorable experience by effectively engaging with the users. The value provides to the customers is now quickly recognized by the top brands across the world.
VR has redefined the way of marketing a brand. It allows the startups to permit customers to view and feel their products by transforming them to a 3-D world and get them with an exciting experience.
An astute way to garner the attention of the customers!
To avail such exciting service, contact a leading social media app development company who will assist you in providing your customers with an electrifying experience and create a sense of loyalty among them.
IV. Creative Contents will make your Brand Look more Authentic
Instead of wasting time on crafting original social media content, you can seek guidance from your actual audience who will write engaging and authenticated content for your brand.
Start your hunt for the best content and showcase the talent of your follower by giving them with due credit on your video channels.
What is the benefit in doing this act? It will help in giving your customers a sense of connection & help you to have a broad appeal to your customer’s base.
At a time where there is a slash in organic social search, sharing authentic content from your followers to your channel will help you to connect and build a strong bonding & active social network.
V. Wants to give your Brand an Edge? Tune in to Social Listening
Engaging with the customers is an essential aspect in social media marketing, but ignoring their voice is a horrendous crime. Just glancing at the posts of your customers and making guesses will not take you anywhere.
So, take help from social listening tools which will help you to collect the meaningful interpretation of the data provided from the client’s posts. The given data can be used in the future marketing strategy of your startup and get an edge over your competitors.
The given trend is highly entertaining and will bring a large amount of success for your startup business.
Social media has taken a central role in promoting a brand of startups most productively. The best way to enhance your social networking with your customers is to include social media trends prevailing in 2019. See how your startup business reaches new height!