During the last few decades, the e-commerce industry is booming to a larger extent and is showing no sign of slow down. The surge in growth is due to more focus on providing effective customer experience to the customers in the most appropriate manner.
In this modern era, people are running towards the option of online shopping which is rising day-by-day. The mushrooming of a large number of the online platform has created an opportunity for the e-commerce enterprise to venture into the given platform successfully.
The year 2019 is the best year for the booming e-commerce websites to enhance their growth and profits, which is well-going in the last phase of the given year. Furthermore, various experts have identified some new and craziest trends which are going to set the future of the e-commerce website not only in 2019 but beyond that also.
In the given article, the user will go through some of the latest and remarkable e-commerce trends which are essential for an enterprise to implement and get fruitful results.
Some Important Facts Associated with E-Commerce Sector
According to various reports, the revenue in the e-commerce platform stands at US$ 1,797,651 million in 2019, which will increase to US$ 2,665,592 million by 2023. This will be a remarkable 10.3% increase in the market volume for the e-commerce sector. Indeed a good one!
Another exciting fact is related to the e-commerce industry is the enhancement of user penetration which is currently 52.3% in 2019 and is going to increase to 61.1% by 2023. A mean feat for an online industry, isn’t it?
Current Trends in E-Commerce
A. Mobile Shopping will take Central Stage
Next-Gen of today is adapted to the use of smartphones to a greater extent, thanks to their easy accessibility and convenience. They have now become an integral part of the customers as they use it to order and search for things which provide them with exceptional user experience.
So, just sticking to the concept that website work on the smartphone will not work. Instead, it should be able to load instantly, come with good content, and correctly optimized to engage the visitors successfully.
The given trend is gaining momentum with each passing day and is driven via smartphones. So if the features of your websites are made more SEO-friendly, you could persuade the users to visit your site and purchase your products frequently.
B. Mobile Payment will Gain Significant Ground
The payment procedure has gone online and is evolving day-by-day. Indeed good news for online shopping lovers! Mobile payments are seeing rapid expansion across the globe and are likened by shoppers due to its low friction and quick payments.
Smooth mobile gateways have a significant impact on the customers, which persuade them to make a repeated visit to your website. Just creating a user-friendly website will not attract customers. You need to incorporate a flawless mobile payment feature to your shopping site if you want to enhance your growth prospect.
C. Voice Search is Gaining Immense Popularity
The days of typing to search for a product are gone. The voice search is gaining significant momentum. It is the future of e-commerce. Puzzled by this piece of information, don’t you?
The given information is correct as people do not want to waste their time just on typing on the query, especially in the case where they are on the move. It is also estimated that by 2020, 50% of the searches will comprise voice search.
Moreover, if you want to enter the global market, then you should include options of languages and vocal structure and should reflect the way people speak. So the given trend is gaining high success, and utilizing it will enhance your growth prospect in the given prospering business.
D. Customer Segmentation has become Easy, All Thanks to Personalization
The given concept derives from the buying behavior history, which is now being actively utilized by e-commerce companies. It is one of the latest trends, which is prevailing in the given industry where the browsing history of the customers is taken into consideration.
Due to the given trend, many enterprises have been able to enhance their revenue by more than 30% by using the data to create relevant content and products as per the user’s requirements.
E. Enormous Growth of Social Selling- A Big Boost to E-Commerce
A new trend is setting the e-commerce on fire! It is social selling where the company utilizes the social media to create a cordial relationship with customers and sell their products in most appropriate manner.
Most of the biggest e-commerce stores are aggressively promoting their products on social media platforms which have enhanced their social traffic to a large chunk in good quality. The implementation of the given trend requires decisive planning and robust social media marketing technique to promote the products and services successfully.
F. Augmented Reality: The Next Step towards Online Shopping
Augmented reality (AR) is the new trend where the customers feel the object in the real world using the latest visual and audio technology to get an enjoyable and interactive experience. It has revolutionized the way shopping is conducted on the online platform. There are numerous benefits associated with the given concept in the field of e-commerce. These are:
Thus, it is a new trend which is changing the way human interaction to their surroundings. It is a developed world of digital imagery whose potential is now trapped by the pioneer in the world of e-commerce to transform shopping search tremendously.
To conclude, the essential aspect of the e-commerce industry is to remain abreast with the evolving online trends and successfully manage the website. The above-listed trends are that one who will have a significant impact on the given industry.
By implementing these trends as soon as possible, you are going to gain a competitive edge and can acquire more consumers. Hire one of the best e-commerce web developers who will assist you in creating a personalized and high UX-based e-commerce website successfully.