“Innovation and Technology are the best partners of travelers.” This quote dramatically demonstrates the importance of the given two factors plays in securing easy traveling for the people.
In the given digital world, mobile apps have revolutionized various businesses, and the travel industry is no such exception. Modern people now require an enjoyable experience while traveling and seek the help of a mobile app to get relevant information about travel destinations.
The smartphones users are expected to be around 2.87 billion by 2020, which indicates the popularities of the given mobile devices.
As per the research, about 61% of travelers use a smartphone app to book flight tickets for leisure tours, which signifies how mobile apps have gained immense prominence among people.
Do you know why mobile travel apps are getting more attraction than websites? There are various benefits associated with mobile travel apps which make the travelers fall in love with them.
Features that make Mobile Travel Apps Immense Popular
- They are a powerful marketing tool
- They have an easy booking procedure
- They are SEO-friendly
- They provide stunning views of tourist destinations
- They facilitate cashless travel
- They come with geo-location features
- They work on secure payment mode
- Provision of trip reviews
- They accurately forecast weather
There are so many benefits available with mobile apps, then why one should not utilize them to explore and book for the exotic tourist destinations to enjoy the given moment the most. Do you agree or not?
Mobile App Trends Leading towards Joyful Travelling Experience among Customers
So there are various benefits associated with the usage of the mobile apps which have benefitted the travel-loving people the most.
Apart from this, the latest mobile app trends have emerged in 2019, which the traveling organizations could utilize to tap the needs and requirements of their customers and make their traveling experience a memorable one.
Let’s dive in the trends which are creating a buzz in the world of the tourism industry:
I. Rise and Rise of “Phono Sapiens”
The people have moved from mobile-first to mobile-only world. Such has been the impact of the given technology that people could not live even for a single moment without them.
As per various experts, the new species called Phono sapiens dominate the earth. Besides, they do not hesitate in exploring new traveling destinations.
They love to check their smartphones every few minutes and expect the travel agencies to provide an optimized experience in every platform they are visiting.
They are impatient and immediately delete those apps which do not offer any new value as per their demands. So, the travel agencies should appealingly prepare their travel brochures on mobile devices and should meet their expectations.
II. The Future of Marketing is Visual Research
Most of the enterprises working in the travel industries are giving priority to visual research. Reason- they help the users to make accurate decisions to select which tourist destinations they are inspired to have a visit.
The companies take the help of 3-D photographs and videos, which make a sudden impact on the mind of the people. The stunning and refreshing views which they experience cause them to create a positive outlook towards that location, and they immediately opt for booking the tickets via the apps.
Someone has rightly said-“A perfect picture is worth a thousand words.”
III. Increased Importance of On –Demand Conversation
Today, the travel agencies are taking the services of the virtual assistant to have a conversation with their clients. Do you know such a sudden shift?
The motive is to permit the people to find out the best hotel room and flight options without any hassle and tussle. So thanks to mobile technology, the travel services providers can get more conventional during interaction with the customers.
One notable example is Chatbots, which can educate customers about their product and services and can help the customers to select suitable accommodation facilities within a few minutes.
IV. Provision of Personalized offers to increase loyalty among people
Tourism companies can target their potential customers by offering them with the relevant services as well as personalized offers. The given procedure will not only help them to deliver better customer service but will also improve the conversion rates.
As per the latest data, 57% of the customers want that the company should consider their past behavior and personal preferences to provide them tailor-made travel-related information.
Moreover, travelers also want to have the best-personalized experience when they try to access the information related to travel destinations. Furthermore, the given information should be according to three metrics:
By fulfilling their wishes according to the given parameters, the tourism agencies will be able to connect with their customers most effectively. Also, there is a creation of a sense of loyalty among the people to opt for availing new services again.
V. Blockchain: An Effective Procedure to Decentralize Sharing Economy
Blockchain has been in the news in recent times. But will it improve the functioning of the travel industry via mobile apps? The given technology allows the information to transmit as the ledger to all the participants.
In addition to this, the given technology helps in building trust among the customers, which is the most crucial part in today’s travel industry.
The travel organization can leverage smart contract on the blockchain. Is it important? Yes, because with the smart contract, the role of the intermediary for transaction becomes negligible as it helps the customers to exchange and share money securely and transparently.
This factor leads to peer-to-peer interactions, which result in the formation of a decentralized sharing economy accurately.
One notable example is the use of the blockchain database to include all the hotel properties present in the city.
Afterward, it can permit the companies to assist their customers in finding suitable accommodation and hotel rooms as per their requirement.
Thus with the significant enhancement of mobile app development due to advanced technologies and consumer awareness, travel industries are revamping their working by utilizing more user-friendly web services to the delight of their consumers.
The latest trends in the mobile app sector in 2019 have resulted in the travel industry to usher into the new era. Nowadays, brands want the customers to get enduring experience not only before the trip but after the trip also. For this to happen, they are asking the help of the aspiring mobile app design company to build highly proactive mobile apps to enhance the customers’ expectation.
Now it is up to you to where to invest in expanding your traveling business to a reasonable extent. Opt for an active mobile travel app working on the latest trends and get the best technology stack at your doorstep!