Online presence and strategic branding is need of the hour for Legal firms

28 Feb 2018

More often than not, the best law firms of the city are indeed the best kept secrets of the city. Reasons is simple, they never thought of doing their law firm website development. The People struggle to get hold of the top lawyers because they fail to find a way to reach them.

Legal industry still works on a word of mouth publicity. However, in this world of technological advancement, where people are living their lives out of their smartphones; not creating a digital identity of yours would imply gradually giving your share of clients to someone more novice in the industry but can be readily found on the internet.

The internet has made this world a one big stage where people are competing not at a local level but at an international standard. An online presence coupled with a strategic banding can help you emerge stronger. Therefore, if you are a law firm or an independent lawyer get on to these four things right away:


Get yourself a website – You should start with getting a legal website design for your firm or you (if you are a solo practitioner). Your website should clearly state your expertise, skills, qualification, details of other associates, and a contact us page with your email address and contact details along with a location map of your office. If you can get testimonials that would be awesome


Create a social media profile of your firm – Half the world is on one or the other social media platforms more than half the time. Therefore, presence of your business is a must on these platforms. Get yourself a Facebook page, a twitter page, a page on Instagram, etc. You can also get yourself a Youtube channel, where you can discuss the various aspects of legal industry. Also once you get your law firm website design done, do not forget to add the link on your social media pages.


Start a blog – Start a blog and share your knowledge with the world. Voice your opinion about the legal matters of your country or your area. You can ask your legal website developer to add a blog on your website itself.


Start participating on online forums – Online forums are a great way of interacting with real people, who are facing issues. Helping them with their questions will help your earn a reputation faster. Remember to add your law firm website link in the end of your reply for people to contact you back in case they are willing to.


Every business is in fact a unique identity and a brand. However, in this fast paced world, which is overwhelmed by everything digital if you do not create an online presence for your law firm, it will be detrimental for your practice. Alternatively, a strategic branding and an interactive website has the potential to attract global clientele.

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