Is your real estate website creating the desirable impact?

20 Jul 2017

Getting real estate website development is no more just a yet another marketing gig; indeed it is a necessity for every real estate professional today. A website is your digital identity and your key branding device on the internet. Besides, it makes your work super simple.

 

 

Think of a scenario, where you direct the prospective clients towards your website and they take a look at all the properties listed in it. They shortlist what they like and get back to you. Your website has done half the sale already.

 

However, if your real estate website designis not impressive enough, the impact will be just the opposite.

To save yourself with a negative effect, your website ought to be fully equipped with the latest features and great designs. Here is a quick checklist of must haves for your real estate website:

 

Capable and fully equipped CMS–Your real estate website development should be done on a robust Content Management System that is loaded with all the necessary features. A good CMS is usually self-manageable, flexible and scalable, and therefore, it is capable of managing your business with same efficiency as it grows.

IDX/MLS feed Integration and Automation – The integration helps you pull in great content in terms of property listings on your website. It make your real estate website look authentic and informative.

Essential features – Check out if your real estate website design has virtual tour, interactive floor plan, video streaming, integrated Google map, dedicated blog, and allows bulk uploads of content and images.

Device Compatibility–When the whole word is indeed inside their smartphones, more than half their time; it is absolutely vital that your real estate website design is duly compatible on all kind of devices and performs equally effective either on a computer, laptop, smartphone, or a tab.

SEO Friendly– your website should be structured in a pro-SEO manner to ensure that it is readily traceable by the bots of search engines. A good on-site SEO, along with SEO-friendly urls are sure to help you rank better.

 

A well designed real estate website is a device that will help you better manage and automate your business, while it continues to grow. At Dreamcyber Infoway, we have helped hundreds of realty professionals with their websites during our decade long exposure to developing real estate websites. So, if you are a realty professional who would like a brand new website, or convert their under-performing website into a rockstar, feel free to call us. We are happy to help!

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